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J.C. Penney, who noisily dropped their print catalog a few years back, has decided to go back into print catalogs. From this New York Times article, it seems that they want to use print to remind their customers that they are still in business.

catalogs

After the outstanding success of Restoration Hardware’s 5 pound catalogs, a lot of people are looking again at print.

http://nyti.ms/1zdtH57

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