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SandraMorganInteriorsPhotoWhat markets do you attend?

I attend the Fall and Spring shows at the D&D building in New York City. I also go to the Spring Architectural Digest Design Show in NYC, which is innovative and high end. I go to shows for fresh ideas, and to meet suppliers face-to-face. We have a retail store, so suppliers come to us with their newest patterns and styles as well.

Do you have a favorite fiber or style of rug?

I definitely prefer wool, which takes color so well, wears well and is a natural fiber. I do like flat weaves in geometric patterns from India. Sometimes I like to layer, with a larger sisal rug underneath and a contemporary geometric, or a traditional Aubusson or Oushak on top, as an accent.

Do you purchase many custom rugs?

Yes, I specify quite a few custom rugs, as I am always looking for something unique and special for my clients. It may be that I am looking for a specific pattern, color, or size that doesn’t already exist. My clients like the idea of a rug designed for them only.

Has easy access to the market via the internet affected your business?

Yes, absolutely. I find the huge range of carpets and rugs that can be found on the internet very inspiring, but this also can be very challenging—particularly to my clients. A client often cannot understand exactly what they see, until they look at it in reality and feel the texture. The internet opens the door to the many possibilities that are available in the marketplace. This is certainly helpful, but it can also be confusing. Houzz does offer many ideas and inspirations for installations. I will sometimes use it for research but more often go to a showroom and work with a contact I’m familiar with there. We develop designs and choose pom colors on the spot.

Do you discuss quality vs. price with clients?

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Yes, I always discuss quality and price. It is very important to consider the use and location of the rug before making a selection. I would suggest purchasing a completely different rug for a children’s playroom than I would for a seldom-used formal living room. The playroom rug must be soil and stain resistant, yet soft to the touch. It doesn’t have to last a lifetime. The formal living room or master bedroom would be the place for a very fine rug with wool and even some silk, possibly an antique. A fine hand woven area rug always adds rich texture and character to a room. It would be something the client could enjoy for years and pass on to their children.

Custom and antique rugs can be very expensive, and it is important that a designer has the knowledge and experience required in the field to steer a client in the right direction. The possibilities are endless.

Want to see more?

Go to www.sandramorganinteriors.com

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Dasha Morgan, Editor of Rug News and Design, freelance writer and editor in a number of publications, has a design degree from Chamberlyne Jr. College, and graduated from the University of North Carolina at Chapel Hill with a major in English and European History.