Retailers & The Rug Shop to Compete with Wayfair and Amazon

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NOTE: This post was derived from a press release received by Rug News andDesign magazine.  After we received the release it was requested that we embargo it.  Subsequently, we discovered that the press release had been published in its entirety elsewhere. In light of this discovery, we have chosen to publish immediately because of the time sensitive nature due to the opening of the Atlanta market Tuesday, January 9th.  

With zero inventory, The Rug Shop enables retailers to enter into online sales with minimal effort and grow new revenue channels.  They will  compete with online retailers like Wayfair and Amazon

All Flooring Products Including 35,000 Area Rugs Available On Demand

The Rug Shop, a retailer branded online rug shop offers all types of flooring products including more than 35,000 brand name area rugs to consumers. Powered by Mobile Marketing’s scalable flooring ecommerce platform, each online store features robust catalog offerings and powerful online ecommerce marketing tools. The mobile first platform is fully responsive, providing consumers with the ability to view, select and order their area rugs from their mobile phones, tablets and desktop computers.

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Integrated Branding

Within weeks after adopting the Rug Shop platform, a retailer has a custom website integrated to the retailer’s own brand.  The service includes catalog management, customer service, returns, orders, and credit card processing.  The service is the interface between the end user and the source.

World Flooring Covering Association (WFCA) Partners with Mobile Marketing

“We’re extremely excited to announce our partnership with Mobile Marketing, LLC. to provide an online ecommerce rug solution for our members,” said Freida Staten, Vice President of Marketing and Communications, World Floor Covering Association.  “This partnership will enable our members another revenue source with minimal effort and costs.”

“We’re excited to partner with the WFCA to offer the Rug Shop to their members. The Rug Shop will enable these retailers to enter into online sales with minimal effort, grow new revenue channels with zero inventory and compete with online retailers like Wayfair,” said Carole Cross, President & CEO, Mobile Marketing, LLC.  “Many flooring retailers do not sell area rugs because of the cost of inventory, space restrictions on the showroom floor, catalog maintenance issues and technology challenges; we’ve created an ecommerce solution that solves these problems and will increase revenue while meeting the needs of these retailers.  

Eligible retailers will sign up for The Rug Shop with Mobile Marketing representatives located at the WFCA booth 2057 at The International Surface Event in Las Vegas, January 30-February 1, 2018.  Retailers can also inquire online at https://www2.rugs.shop/info/.

 

ABOUT WFCA

The World Floor Covering Association (WFCA) the official sponsor of the annual Surfaces tradeshow, is the floor covering industry’s largest advocacy organization, representing floor covering retailers, contractors and allied service providers throughout North America.

The WFCA is a recognized leader in marketing research and industry programs for flooring professionals. In addition, it publishes the only retailer-oriented trade periodical, Premier Flooring Retailer. As part of its mission to enhance the business environment for the independent flooring retailer the WFCA acquired the Certified Floorcovering Installers Association (CFI) to resolve the industry’s largest issue – the shortage of qualified installers. The WFCA runs fcB2B, an organization committed to helping business in the industry transition to an e-commerce platform for all business transactions. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit WFCA.org.

 

About Mobile Marketing, LLC

Mobile Marketing is a full service mobile and digital marketing agency located in Royersford, PA. The agency specializes in providing mobile and digital marketing and advertising, custom web design and ecommerce solutions, online lead generation, and social media marketing support for mid-level to Fortune 500 clients across the country.For additional information visit Mobile Marketing, LLC.  

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