Most exhibitors appear to target known customers with “discounts” for buyers who make prior appointments. Many send e-invitations to showroom openings and product introductions. Many megabytes of new introduction product shots are sent.
The exhibitors enticing new customers into their showrooms stand out in the myrad of product shots aimed at old customers.
There are two approaches
Educational – Panel Discussions with Industry Experts bring interior decorators into a showroom and holds them. Most events offer CEU credits.
- Jaipur Living is by far and away the most aggressive. They have a panel every day bracketed by hospitality and henna hand painting.
- Currey & Company, in addition the Potterton POP up Book store of design books, has two educational offerings.
- KAS is targeting interior
decorators with Libby Langdon talking about decorating small spaces bracketed.
- Abbyson Living is targets new interior decorators with a discussion about business models lead by a IvyArtistic followed by drinks and small dinner.
Obeetee is leading a discussion on hand made and custom rugs.
- The Rug Show (top floor of [email protected] Square) has a panel discussion on Social Responsibility.
The most creative and surest to win is Carol Seibert of Creataive Matters on the top floor of [email protected] Square. She is offering creative workshops 7 times during market. The picture is of Roz Rustigian at The Rug Show last fall in New York City.
To get a fuller listing of offerings, check our Events Calendar or go to http://www.highpointmarket.org/events.
And then there is the Togar Showroom at Market Square. People walking by are offered Mimosa’s and invited into the showroom. They come in.
Attribution of Featured Picture:Market by Randy Adams – License by CC 2.0