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Kerrie Kelly
Kerrie Kelly Design Lab
Sacramento, CA

If you have been house hunting or remodeling lately, you may already be familiar with Kerrie Kelly. As the national interior designer expert for Zillow, the ubiquitous online platform for real estate, she is keeping buyers and sellers current with design trends and tips. Kerrie is the creative director at Kerrie Kelly Design Lab, a northern California based firm that has design collaborations with many product manufactures including her Feizy rug collection, Coastal Layers. Upon meeting Kerrie it is easy to see why manufactures want to partner with her, she is engaged at the cutting edge of what is going on in the industry from materials to tech and has such an upbeat and forthright demeanor, a winning team member for sure!

To keep relevant Kerrie and her team have not let go of the ground up design projects that put them on the frontline as buyers. Kerrie shared with me some of the ways she thinks about using rugs in her designs. We selected to feature a Spanish Revival home with a flowing open floor plan. I liked this project because of the mix of rugs that were used and how they played off of the other materials in the space. I asked Kerrie to talk about her process and selections.

Kerrie Kelly Design Lab
Sacramento, CA

“I love what is going on in the rug and design industry right now, there is so much good design. We have started to mix in outdoor products indoors in high traffic areas very successfully with natural fiber rugs and skins. Skins are great too because everything cleans off them so easily.”

Kerrie Kelly Design Lab
Sacramento, CA

“In this updated Spanish Revival house we committed to dark wood floors and a single color on the stucco walls throughout the open space. With this set up of high contrast we then use color and pattern to start layering. The vibrant hand knotted rug in the living room is large and makes a statement, it also gives a wink to the tiled stair risers and sets the pallet for the other accents and fibers throughout. We used a skin rug in a sitting room and a Jute rug in the dining room, this mix of natural fibers works well together and speaks to an easy lifestyle. The best part of a good hand knotted rug is all the different ways you can use it over its lifetime. One can redecorate entirely and keep the same rug, move it to a different room or a different house and bu

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ild a totally new feeling space around it!”

Kerrie Kelly Design Lab: kerriekelly.com

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